Skip to main content

Social Media and Your Business

A few weeks ago, at a technology conference, a question that one of the panelists was asked was if his business used social media as a marketing platform effectively. Most businesses were more in favour of a linked in social media platform for business rather than a facebook. Has Facebook diluted its use for business by rolling itself out  as an informal platform ?
There is so much cynicism with corporations about use of social media  that it is a fairly well derived conclusion that it may not be worth their time to utilize the platforms. However, it cannot be wished away that more than a billion users used facebook and twitter. Can the corporations not create an audience out of these users? Can there be no brilliant marketing ideas on how to monetize this audience? Just like corporations have learnt to monetize other marketing tools. Marketeers have learnt to monetize everything from the phone to television to print to online digital marketing, what is preventing them to take social media marketing seriously? Is it that no one has yet figured out how to make money out of social? Corporation  facebook pages just getting liked by people with really no addition to the organization top line is becoming a huge impediment in adoption of social media as a serious tool. This is perhaps where social will need to evolve itself into.

Popular posts from this blog

SO WHEN DOES LIFE BEGIN ?

We have been fighting a religion defined definition of “ when did the life of a fetus begin”. It is a trap. The debate around this whole concept is so ridiculous that when you see pages of theories being written about the exact time “life took a birth”

Why I call this entire argument ridiculous is because technically everything is life. A cell is a life. An ant is a life, a plant is a life. Zygotes are life too. However, if you choose to mourn the zygote the same way you chose to mourn taking the dead cells off the bottom off your feet- is a decision you need to make with yourself.



All of these arguments around “life” distract from the actual issue, which is that no human should be required to share their organs with another human. No human should be required to sacrifice their life for another human. The intention or reason behind abortion is irrelevant in the context of the right to bodily autonomy.
I would argue that the Liberal “pro-choice” people who aggressively insist that abortio…

THE ABORTION FIGHT IS NOT ABOUT ABORTION

It's about firing the 2020 base. And the mainstream media is helping Trump


When Trump spewed his most preposterous lie about abortion in a rally about how full-term babies were killed by Doctors; do you think no one in the crowd was grown up enough to know that it was a lie? These are full grown people who make more important and logical decisions in their lives every day- what to buy; what to do, where to spend, how to earn a living. Do you think they do not know that Trump was concocting imagery for the benefit of creating a national debate about disgust towards the concept of “abortion”? Abortion is painful. Emotionally, it never leaves a woman. I aborted in 1998, then miscarried in 2008 and 2011. Each time, I named those cells and fetuses, celebrate their lives and created a story for their absence in mine, those cells, which could not find viability, for one reason or the other. So for someone, and these 25 white men, and several others, who have never been through that life-…

The Clock is Ticking : BACKWARD FOR WOMEN

Sometimes it is just a customary sound; but a movement that takes us backward; instead of steering us forward.

2017 and 2018 have been the most regressive years in the progress of women. 

Since Trump became the President of the United States of America, a new culture of suppression of women rights has unleashed worldwide.  He has slowly degraded Women Rights by attacking fair pay legislation, defunding reproductive rights and changing the definition of violence against women. His attitude towards women is evident from the way he treats women and his objectification of the whole gender. In response, the women rights movement has revived itself, only to become negative and vicious.

No one wins when we have to fight. It is still a pity that we have to wave flags, march, hoist posters and commemorate each other on this day every year. We should not have to. 




The global economy could be enriched by about $160tn (£120tn) if women earned as much as men. 

No Zaghari-Ratcliffe should have to be in …