Googrola! on a Roll?

Google enters the big, bad,  thankless, low margin world of  manufacturing. And they pay a 12.5 Billion in cash for it!. Over the last few days, analysts, bloggers, industry subscribers, anyone who has an opinion has looked at every aspect of this acquisition; whether to shake their heads at the incredulity of the proposition or disbelief, only to come back to the question that begs all analysis. How will the Android market behave now? The factors effecting this behaviour will be manifold. However, an analysis of Google's decision is pertinent to go into any further analysis of the ramifications of this deal.
Google made an important decision. The impact of this buyout, ( however small in comparison to the At&T's acquisition of T- Mobile) is perhaps going to determine the way companies do business over the next few years. Motorala, apart from holding 29% of Android market, also holds around 17000 patents in its name. Enough to fight back the Microsoft, Oracle and Apple suits with. How does that work? So now Google will say - hey we infringed your mobile patent with x, but lets look at it; you infringe ours with z,v, n. 17,000 patents is a lot to work with. Patent attorneys make a field day now. However, with Motorola's own patent fights and if those decisions play out before the formal inking, though its a far cry, but there may be a possibility that google's acquisition may end up being not allowed to be imported into the United States. Yet, the other greater possibility on the upside is that Motorola's massive portfolio may serve as a bargaining chip for platform-wide licensing agreements.
Does this decision hurt HTC and Samsung interests? They have serious competition and maybe they will start exploring other platforms; but this acquisition has made Android a safer playing field for them, since they were being attached in the patent wars. However, how long the " defending Android" play is going to continue is yet to be seen. It could either be Android's domination or its demise. 
Google has pledged to ensure Android will remain an open platform and HTC's Peter Chou has asserted that HTC has no plans for creating its own platform for its phones; however the ability to create its own hardware with Motorola's infrastructure, adding about 19,000 people with hardware, supply chain and channel capabilities, Google has added a new dimension to its portfolio that will require to be optimized with its existing businesses. This is another integration of verticals, after the HP( hardware and software) unification with Web OS.

Android's  ecosystem has seen many upstarts, including LG, Lenovo, Acer, and ASUS. Dominated by the big three — HTC, Samsung, and Motorola, these upstarts have been fighting for a pie in the Android ecosphere. 
What remains to be also seen is how Google will retain its laid back , start up culture with these 19,000 focused people from Motorola, who are not used to a loose working environment of the college campus culture that Google has retained successfully through the 10 years of its existence. 
Important to also consider is that between the Microsoft - Nokia; Google - Motorola and HP WebOS giant creations, RIM  is slowly and surely losing steam and clearly losing market share. A new war has just started and this time its the mobile consolidation. 




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