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Showing posts from April, 2012

Essentials of an Online Business

Once you have established the fundamental premise of the viability of a product, service or information to be monetized online; the next question invariably is how?
With most entrepreneurs who approach me for help on how to establish their online business, the most frequent questions and barriers are about understanding what it takes to drive the creation of an  online business model.
I recommend using the Information Architecture methodology for deriving business planning for online businesses. For my workshops on setting up an Online business ( Contact Score, San Francisco Business Administration Resource Center, Market St, San Francisco, CA Phone 415.744.6827), I normally take entrepreneurs through the entire Information Architecture process in a workshop format. ( Want to learn more about IA, choose to mentor with me at The Information Architecture Institute -

This methodology requires you start the process with identification of the target audience and an analysis o…

Finally- Online Business!

Online Business is a purchase or sales of product, service or even information – ALL done ONLINE. It may be
On the InternetProduct/ Service marketedProduct/ service soldCan be Hybrid model

Many online business models have a storefront as well! So being online does not mean that you have to close down your physical presence. Over the past decade, as the internet has grown exponentially, companies have increasingly used it to sell their goods and services online.
Many large companies, such as Amazon and eBay, successfully conduct all their business on the Web, and online spending continues to grow almost independent of global economic trends. In 2012, the worldwide internet users will reach around 2.3 Billion with much of the growth occurring in developing markets of Asia, Africa and Middle East. According to IDC, in 2012, over 1 billion online users will spend $1.2 Billion in B2C transactions and the online B2C transactions are forecast to reach over $12 trillion. The fastest growing e-com…