Are you a meaning-making machine ?

How deepfakes threaten the veracity of everything

The President of Bongo had not been seen in months and the people grew suspicious of his death when a video of him delivering the New Year address was released. Instead of assuaging the rumors, the video of Bongo made him look fake.
The video was suspected to be a deepfake. Synthetic media altered with the help of Artificial Intelligence.



Highly convincing Deepfake tech has led to speculation about how fake media influences political opinion.
Such technology now poses a threat to the veracity of documentation as evidence.
The ease with which AI can make the media look real is alarming. The barriers to creating deepfakes are low so calling into question the veracity of any kind of media no longer requires any sophisticated tech.
Subverting the trust in media is deeply dangerous especially in fragile political climates like in the United States.
These could also have a huge impact on law enforcement where videos are often used as evidence.
Tech giants like Google and Facebook are definitely looking at exposing fake videos by use to alternate technology like training detection algorithms or watermarks.

Verification of photos and videos through trust-based algorithms can also help with figuring out the real from the fake. Some companies also employ human moderators for such fact-checking but this has its own limitations.
No resolution to deepfakes or cheapfakes( weirdly altered videos like those of Nancy Pelosi) can be without a social and legal solution.
The other option may include a deeper emphasis on media literacy for the ordinary consumer of such media. Questioning evidence, building more educational and social awareness infrastructure to neutralize the effect of deepfakes may be more effective in the interim.